Want to Maintain a Healthy Relationship? the Science of Love Suggests You Let Someone Else Do Favors for You. It’s Called the Benjamin Franklin Effect.
Ever heard of the Benjamin Franklin effect? Neither had I up until 5 minutes ago. Quick explanation: there exists a theory that someone who does you a favor once is more likely to feel affection toward you than someone for whom you perform a favor. In other words, if you loan me a book, you are more likely to love me than if I loaned you a book. But does it actually work? As with previous installments, Soul Pancake’s Science of Love put it to the test. And let’s just say you might want to not only be nicer, but let someone else be nice to you. Who knew?