We’ve seen our share of corporate attempts to bridge the big gaps between people, and now Coca-Cola has entered the fray. How does a soda machine bring together the people of India and Pakistan? With a smile, of course.
We’ve seen our share of corporate attempts to bridge the big gaps between people: from Skype bringing best friends together from the other side of the world to British Airway’s reminder to visit Mum. Now Coca-Cola has entered the game, and per an old tag line: have a Coke and a smile. India and Pakistan have been partitioned for nearly 60 years now, and constant threats of war and strife don’t actually reflect the people, who lived together for so long. So how does a soda machine address this? Check out the video below and open happiness.